Everybody likes to be surprised. Surprise is the key element that separates an average advertising or design idea from a really great one.
So much marketing nowadays assumes that a weak idea can be made to fly by glossing it over with slick production and media saturation. Sorry, but life is too short and that approach just doesn't work.
So perk up your advertising or graphics with a proper idea and you might get some surprising results - www.fizzbuzz.info