Wednesday, 20 January 2010

Do you like surprises?

Everybody likes to be surprised. Surprise is the key element that separates an average advertising or design idea from a really great one.

So much marketing nowadays assumes that a weak idea can be made to fly by glossing it over with slick production and media saturation. Sorry, but life is too short and that approach just doesn't work.

Remember the old Heineken ads? "Heineken refreshes the parts other beers cannot reach." The visual of Spock's ears perking back up was just great. A simple idea with the element of surprise always packs a punch.

So perk up your advertising or graphics with a proper idea and you might get some surprising results -

1 comment:

  1. Funny stuff! I had never seem this ad before...just found out it was part of the impetus of Nimoy suing Paramount!